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The Digital Marketing Roadmap 777
1st Month/Unit 1:Module 1 : Diving into the world of Digital Entrepreneurship
Introduction to Digital Entrepreneurialism (5:27)
Digital vs. Traditional Marketing (8:04)
The Current Digital Marketing World (5:17)
Digital Marketing Opportunities (5:22)
Module 2 : Understanding your Niche
What is a Niche? (2:43)
Your Niche (1:42)
The Argument (2:52)
Choosing the Right Niche
How to Combine the Two (2:42)
Phase 1_Underlying Niche (3:32)
Creating an Engaging Bio
Phase 2_Experimental (2:43)
Phase 3_Become the Niche (2:05)
When To Pivot (2:51)
Picking A Relevant Username
Final Message (1:09)
Module 3 : Building a Solid Business Base
The Essence of Business Foundations (9:36)
Crafting a Mission and Vision (5:53)
Your Vission (0:59)
Core Values and Ethics (6:49)
Business Goals and Objectives (8:35)
Understanding Business Models (8:28)
Business Legal Structure Basics (9:06)
Module 4 : Tailoring a Business to your Vision
Brainstorming and Evaluating your Business Ideas (2:45)
Documenting your Ideas. (1:16)
Research Market Growth Rate. (3:49)
Analyze Market Growth Rate (5:24)
Research the Margins of Each Opportunity (4:43)
2nd Month/Unit 2: Module 5 : Branding Essentials
Branding Introduction (3:21)
Branding Plan - Part 1 (3:07)
Branding Plan - Part 2 (8:28)
How To Develop a Target Market (4:54)
How to Develop a Buyer Persona (5:11)
How To Go Deeper Than a Logo (6:05)
Colors in Branding (8:48)
Choose your Business Name (3:29)
Crafting Your Brand Voice (8:42)
Effective Branding Phases (4:08)
Phase 3_Become the Niche
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